The Vanni eyewear collection is a breath of youthful fresh air in the world of contemporary designer eyewear.

For twenty years the brand has represented Italian style and design. Vanni eyewear is a setter of trend, an innovator in constructional technique and an unceasing pursuer of enhanced quality and comfort. The Vanni eyewear collection looks beneath mere appearances to the deeper substance of materials, harmony among shapes. and the power of colour.

What Makes VANNI Unique?

VANNI stands out as an emblem of Italian craftsmanship and artistic eyewear design.

The brand is distinguished by its commitment to creativity and quality, blending Italian artistry with innovative design in every pair of glasses.

VANNI’s approach to eyewear is characterized by meticulous attention to detail and the use of superior materials like premium acetates and metals.

Unique to VANNI is its use of block acetate, a non-petroleum-based plastic derived from natural cotton, showcasing their dedication to both sophistication and environmental responsibility. Each frame is crafted like a work of art, with each collection featuring uniquely invented materials transformed into stylish, recognisable frames.

Brand History

Established in Turin in 1987, VANNI began as an independent creative endeavor and has since made significant strides in the eyewear industry by consistently pushing the boundaries of design and manufacturing.

VANNI’s production techniques include advanced processes like photoengraving and laser cutting for metals, highlighting their commitment to precision and innovation.

Brand Appeal Characteristics

VANNI eyewear is designed for individuals who see glasses as more than just a visual aid but as an integral part of their personal expression and style.

The brand caters to those who appreciate the arts and value craftsmanship, offering eyewear that reflects their personality and individuality through unique designs and high-quality materials.

VANNI appeals to environmentally conscious consumers as well, due to their sustainable practices and use of eco-friendly materials like natural acetate. With a strong emphasis on transparency and responsible production, VANNI resonates with customers globally who are looking for eyewear that not only looks good but also aligns with their values.

The brand prides itself on a fully Italian production process, which not only champions local craftsmanship but also ensures a lower carbon footprint due to the proximity of all stages of production.