The Jaguar brand is synonymous with luxury, elegance and superior quality. A very classical collection with the most common feedback being their comfort. The collection incorporates exceptional design, professional workmanship and stylish luxury, along with colour accents.

In stock now at Martin’s Eyecare, your Hobart optometrist of choice, for stylish designer frames.

What Makes Jaguar Unique?

The Jaguar eyewear line is a testament to meticulous craftsmanship, utilizing lightweight stainless steel, titanium, and the finest acetates.

The designs draw inspiration from the iconic cars, with elements like metal components and color schemes reflecting the vehicles’ elegant aesthetics.

This brand is particularly noted for its large eye sizes, ensuring a perfect fit and wide appeal.

Brand History

Jaguar Eyewear has built its identity on the legacy of the Jaguar automobile brand, known globally for its style, sophistication, and engineering excellence.

The transition into eyewear was marked by a dedication to carrying over these core principles into a new product line. By integrating the aesthetic and performance standards of its cars into its eyewear designs, Jaguar has created a line that not only resonates with automotive enthusiasts but also sets a high standard in the luxury eyewear market.

Key milestones in its history include the partnership with Menrad Germany for manufacturing, ensuring each piece meets the highest standards of quality and design, reminiscent of its automotive counterpart.

Brand Appeal Characteristics

Targeted primarily at men, Jaguar Eyewear appeals to those who value precision and style in their fashion choices.

The brand offers something for both mature and younger demographics. For the over 35s, its classic collection features sophisticated designs with traditional colors and metal details. For the younger, more dynamic consumers, the “Spirit” collection provides sportier shapes and bold color accents, appealing to those in their mid-twenties and beyond.

Jaguar’s sunglasses blend these elements to cater to a broad audience, attracting individuals who appreciate a mix of classic elegance and modern innovation in their lifestyle accessories.