Handcrafted using individual designs, employing the best materials and latest technology, Silhouette is the world leader in lightness in eyewear.

With rimless, screwless, hingeless, and virtually weightless titan minimal art, this Austrian family business has revolutionised the eyewear market. Silhouette eyewear has been on more than 30 NASA missions in outer space, tours around the world with the Vienna Philharmonic Orchestra, and is the eyewear of choice for big names in entertainment, business, and politics.

A truly inspirational brand of designer glasses.

What Makes Silhouette Unique?

Silhouette has carved a niche in the eyewear industry with its innovative approach to design and manufacturing.

The Austrian company is renowned for its rimless eyewear, a revolutionary concept that emphasizes minimalism and lightweight comfort.

Silhouette’s eyewear stands out for its use of high-tech materials such as titanium and the patented plastic SPX, enhancing both the durability and comfort of its products.

The brand’s Titan Minimal Art eyewear, notable for being screwless and hingeless, has been certified for space travel and used in over 70 space missions, underscoring its advanced technological capabilities and the high quality of its products.

Brand History

Silhouette was established by Anneliese and Arnold Schmied in 1964, and quickly becoming a pioneer in the eyewear industry with its focus on minimalist design and advanced materials.

The 1990s marked significant expansion as Silhouette established subsidiaries across Europe and the United States.

The new millennium saw further growth with expansions into France, Southeast Asia, and later, Eastern Europe and the Middle East.

In recent years, Silhouette has continued to innovate, ending a long-standing licensing agreement with Adidas in 2019 to launch its own sports eyewear brand, evil eye. This move reflects Silhouette’s ongoing commitment to evolving its product offerings while maintaining a strong brand identity.

Brand Appeal Characteristics

Silhouette targets a sophisticated clientele that values both aesthetics and functionality in eyewear.

Its customers are typically those who appreciate innovation, comfort, and a minimalist style that does not compromise on quality.

The brand appeals to professionals and tech enthusiasts who are drawn to Silhouette’s pioneering use of materials and technology, as well as to fashion-forward consumers looking for eyewear that offers both performance and style.

The international appeal of Silhouette is bolstered by its global presence, with products available in over 100 countries, catering to a diverse customer base that seeks reliability and style in their eyewear choices.